David’s Work

As R for the Rest of Us has grown, my work away from doing all of the teaching and all of the consulting to being someone who facilitates others doing this work. In 2021, I make a conscious decision to try to achieve two goals:

1. Increase course revenue
2. Project manage (not do) most consulting projects

To achieve the first goal, I did two things:

1. I developed a complex system of email automations (see Email Automation) based on what I have learned in the Mastering ConvertKit course
2. Partner with other R users to develop topics courses in areas of their expertise

To achieve the second goal, I have worked with consultants on a range of projects.

Core Responsibilities

David’s core responsibilities are below. To be clear, I do a LOT more than just these things. But these are the high-leverage things that I should focus my time and attention on.

Strategy

Think about the future direction of R for the Rest of Us

Ensure we have the team necessary to achieve goals

Marketing

Develop blog posts and other content

Maintain email automation system

Regularly share useful R content through social media

Consulting Business Development

Meet with potential clients about consulting projects

Develop proposals for clients

Consulting Project Management

Communicate with clients about project progress

Work with consultants to get projects done on time

Course Development

Reach out to potential instructors to gauge interest

Work with instructors to develop courses

Create courses on website

Marketing courses